The web analytics service Google Analytics uses technologies such as cookies, tracking pixels and device fingerprinting to track specific user behaviour on websites. This involves processing information that is stored on users’ devices. Google uses the tracking pixels embedded in websites and the cookies stored on users’ devices to process the information generated about the use of our website by users’ devices, and access data, for the purpose of statistical analysis – e. g. the fact that a specific website has been accessed or the user registered for newsletters. For this purpose, it is also possible to determine whether different devices belong to you or to your household. Access data includes in particular the IP address, browser information, the website visited before and the date and time of the server request. Google Analytics is used with the “anonymizeIp()” extension. This shortens IP addresses before they are processed, in order to make it more difficult to identify individuals. According to Google, the IP addresses are shortened within member states of the European Union. Due to the use of the Google Analytics tool, the user’s browser automatically establishes a direct connection to the Google server. If a user is registered with a Google service, Google can associate the visit with the user’s account and create and evaluate user profiles across applications.

Recipient: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland and Google, LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Storage duration: 50 months

Third country transfer: When consenting to the use of Google Analytics, this also includes consenting to a possible transfer of data to the US. The US is classified by the European Court of Justice as a country without an adequate level of data protection and without appropriate safeguards according to EU standards. In particular, there is a risk that your personal data may be processed by US authorities for monitoring and surveillance purposes, possibly without the possibility of a legal remedy to prevent access to the data or to establish the illegality of the access. In addition, there can be no assurance that your rights as a data subject can be fully implemented and that supervisory authorities in the US will take appropriate remedial action. Using Google Analytics involves such data transfers to third countries. If you do not wish to consent to your data being transferred to a third country, then you must disable Google Analytics.

Plug-ins from the streaming platform “YouTube.de” or “YouTube.com” are integrated into our website, making it possible to play videos directly on our website. When the streaming feature is used, information is also processed which is stored on users’ devices. The purpose of this data processing is to integrate visual content (“videos”) on the website that we have published on “YouTube.de”/”YouTube.com”. The videos are embedded in “extended privacy mode”, which means that no data about users will be transferred to YouTube if they do not play the videos. When videos are played on our website, YouTube receives the information that the corresponding page of our website has been retrieved. Additionally, access data – in particular the IP address, browser information, the website visited before, and the date and time of the server request – is transmitted to Google. This occurs regardless of whether YouTube provides a user account that users are logged in with or whether no user account exists. If users are logged in to Google, the user data will be directly associated with the corresponding YouTube account. YouTube stores the data in the form of usage profiles and processes it, for statistical analysis and online advertising purposes, regardless of whether the user has a Google account.

Recipient: YouTube LLC (headquarters at 901 Cherry Avenue, San Bruno, CA 94066, US; controller within the EU: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland; Google, LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043, US (hereinafter referred to as “YouTube”))

Storage duration: We do not store any data when using YouTube. For more information about how long YouTube stores data, please refer to https://policies.google.com/privacy.

Third country transfer: When consenting to the use of YouTube, this also includes consenting to a possible transfer of data to the US. The US is classified by the European Court of Justice as a country without an adequate level of data protection and without appropriate safeguards according to EU standards. In particular, there is a risk that your personal data may be processed by US authorities for monitoring and surveillance purposes, possibly without the possibility of a legal remedy to prevent access to the data or to establish the illegality of the access. In addition, there can be no assurance that your rights as a data subject can be fully implemented and that supervisory authorities in the US will take appropriate remedial action. Using YouTube involves such data transfers to third countries. If you do not wish to consent to your data being transferred to a third country, then you must disable YouTube.